putting on jewelry has the power to elevate an outfit, communicate your personal style, and make you feel ready for the day — especially when working or learning from home. But jewelry is often either too expensive, or made at a subpar quality that doesn’t last. That’s where Missoma comes in!
Missoma is a direct-to-consumer jewelry brand based in the UK. Popular on Instagram (and with the royal family, for what it’s worth), their specialty is fine jewelry at an affordable price. This is also known as “demi-fine”: a price point between designer and costume.
The Basics
Based on the principles of confidence, creativity, and collaboration, Missoma offers a range of delicate and statement pieces that can be worn alone or together in a “stack.” Think moon studs, lightning charm hoops, and a claw cuff on one ear. This is why they’re considered one of the best jewelry brands for basics like hoops and layering necklaces.
Think Gold
And they’ve definitely made a name for themselves in the “simple-but-unique gold necklaces” category! I counted at least 12 kinds of chains on their site (bevelled, bobble, pirouette and more) in varying weights and lengths. And if that wasn’t enough, their detachable pendants let you completely change up your chain.
Vintage
Their newest drop, AW20, is a vintage-inspired collection celebrating artists, musicians, poets and dreamers.
Choose from symbols like a key, a snake and a padlock or more conceptual pieces like a triangle, a pyramid and a sphere. (At the time of writing, they’ve sold out of the Rock On hand clip-on, but you can still get a Good Luck Charm pendant that looks like a hand going “fingers crossed.” So cute!)
Personalize it
Missoma also offers complimentary engraving, which is perfect for the holidays, an anniversary, or a winter grad gift. Their round pendants, available in four styles, would look so cute with an important date or zodiac sign (Leos are lucky with this). And this Gold Bar Bracelet ($110) is the perfect spot to mark the coordinates where you first met!
Missoma jewelry is good quality if you know how to care for it. Most Missoma pieces are 18ct gold vermeil. This is a sterling silver base with gold plating. There are standards it must meet in the UK to earn this title: the gold layer has to be at least 2.5 microns thick. And unlike regular gold-plated jewelry, the outer layer is bonded with electrolysis for durability. To keep the price down, Missoma’s statement pieces are made of gold-plated brass metal with anti-tarnish on top.
Missoma is considered mid-price, their AW20 selections ranging from $77–$472. This isn’t an insignificant amount of money, but taken into consideration with the fact that this jewelry is made to last, Missoma is a great place to start building your collection. Something else to consider when judging quality is the level of artistry involved. Missoma pieces demonstrate a clear attention to detail, with visual interest on the smallest parts. Their pieces that have claw clasps, like this Box Link Chain Choker ($127), all come with a stylish charm on the extender.
Posted on May 5, 2023